Marketing is the art of creating genuine customer value. It isn’t just about sales and advertising: it’s about setting goals and achieving results. A marketing campaign promotes your products or services through various types of media such as digital, print, and television.
Storytelling is an integral part of our lives that’s commonly used in the film industry, theatre, and in literature. It’s simply another way to communicate your message in a personal approach.
Let’s start with what content marketing is. It’s creating and sharing unique online material such as blogs, videos, and social media posts, to spark interest in your products or services. It’s not just about promoting your brand: it’s about offering value to those viewing your content.
There’s a great deal of benefits in utilizing social media to promote your business, as more than half of the world now uses social media; that’s billions of people!
It is best practice to review your company’s advertising strategies periodically, especially if you are not seeing ideal results. The world of marketing is continuously changing and evolving, and there is no “standard” strategy that fits for all companies. Creating a marketing mix of ideas to find what works best for your company is the start of a great strategy. Let’s take look at some of the best online advertising strategies for 2021.
With a myriad of social media channels, it’s important to understand that surviving and staying relevant in today’s market is nearly impossible without maintaining a constant presence on all mediums, including digital and print.
Content marketing is a strategic marketing process that involves creating relevant, valuable, and consistent content that attracts the right audience to your brand. In today’s digital age, consumers expect high-quality, consistent content when browsing online and making purchasing decisions.
All content will decay over time. This includes website and social media content. When content is first published there is a spike in traffic and growth, but when the content stays the same for a long period of time it will hit a plateau phase before traffic and growth start to drop off. Therefore, refreshing your content is vital to your success. New, informative, and quality content will grow your traffic.
In the last decade technology has transformed greatly. As social media shifted to smartphones, what was once a blast from the past filled with pictures and memories, has now become a daily broadcast of our lives. AI has continued to learn and advance its capabilities, web-based software programs have become more desirable, and the ability to try on sunglasses from the comfort of your couch is now feasible.