Brand storytelling is a powerful way to build your brand by connecting with consumers, producing a loyal community built around your brand. The ultimate goal for a business is to create a long-term value for customers. How do you do that? By telling your story.
Take a look at Airbnb’s story. They turned renting air mattresses in their apartment into a world-wide, billion-dollar business. The story tells the American Dream – going through hardships, being turned downed and sued, and eventually ending in success.