Images are everywhere. Think about how many times you see images on social media platforms, television, and websites. It’s every day! If used properly, images can stick in a person’s mind; thus, deepening an attachment to a brand. Your brand’s imagery is crucial to your success.
Brand identity is generated by the brand to guide your audience’s perception. Visual elements that make up your brand include logo, design, typography, color, images, and more.
The overall perception of your brand in the eyes of your audience is known as your brand image. To illustrate, the perception that builds trust, implies value, and gives a lasting impression.
Brand imagery is the appearance of your brand’s identity to consumers and includes video, photography, illustration, and more. The idea is to connect with viewers emotionally. Because of the global pandemic, brands have to lean more heavily on digital interactions in order to stay in front of their audiences.
How Do You Create the Perfect Imagery?
First, you need to think about your target audience. What is important to them? How do you want your target audience to see you? Are they buying other products and services?
The purpose is to convey a mood or message to your audience. The goal of each visual is to support the brand persona. When choosing images for powerful brand imagery, it’s important to address certain characteristics:
- How is the image being used, and what for?
- Does the image build brand value?
- Content needs relate to the brand identity.
- Is the image compelling?
- Images need to reflect expertise, authority, or trust.
- Do other brands use the image?
- The appearance makes the brand look more professional.
Any visual representation of your brand is considered a form of brand imagery. It’s not only important to keep your brand persona in mind, but to also utilize unique imagery to represent your brand. Stock photos, for example, can offer an assortment of high-definition, quality photos, but they are not unique to your brand. While they are a quick and easy way to get the ball rolling, the long-term goal should be to obtain one-of-a-kind, authentic images related to your brand.
Benefits of Defining Brand Imagery
Your brand imagery makes an accurate first impression; hence, setting the tone for future interactions with consumers. Benefits of taking the time to create your imagery include:
- Visuals become as recognizable as your logo or brand.
- You can tell a story.
- Unique visuals set you apart from the competition.
- Relatable visuals help consumers connect with your brand.
- Your visuals bring positive feelings within consumers, giving them more reason to connect with your brand.
Everyone has a story to tell, and the best way to initially connect with consumers is by appealing to them with brand imagery. Determine what story you want to tell to visually create a memorable experience with a consumer.
At SCB Video TV Marketing, we provide everything a business needs to tell their story. From video content and photography to graphic design campaign development, SCB ensures your brand, strategy, and message are properly communicated to your audience. Contact us today for more information or visit us on the web!