Billions of people use social media daily. Get your business to the forefront by implementing social media marketing!
If you’re not using social media platforms as a way of marketing your brand, you are missing out on sales, conversions, and engagement with customers. With social media marketing you increase brand awareness, traffic to your website, and promote your products or services. Social media truly is an essential marketing tool for businesses.
Common Goals & Strategies for Businesses
Not all businesses are created equal; thus, there are endless marketing goals and strategies. Although the possibilities are countless, there are common goals for all businesses:
- Creating brand recognition: generating buzz and conversation
- Social listening: understanding the online conversation about a brand
- Increase conversions: tailor information to encourage people to convert – buying products, completing a form submission, or registering for an event
- Deliver excellent customer service: answer questions and troubleshoot problems
- Establish Brand Authority: the more you use social media to post relevant content, the more search engines will pick up on your authority on the subject
Benefits of the Common Goals & Strategies
Creating Brand Recognition
Brand awareness is the first step in the marketing funnel, making it the foundation in acquiring customers. When people know your brand and become familiar with it, that keeps your brand on their mind, especially when it comes to purchasing decisions. This will enable you to reach a wider audience, increase traffic to your website, cultivate leads, and build brand affinity.
Social listening allows brands to understand what their customers are talking about. Brands will gain insights as to what customers think, feel, and need. This allows brands to track, analyze, and respond to conversations about them on social media. Regardless of if you’re on social media or not, people will still discuss your brand. Why not get ahead of the game to see what people are talking about and what their perception is?
Online shoppers buy from brands they know and trust. To become a trusted brand, you have to first build social proof. Building social proof requires demonstrating your brand has a strong reputation. Posting customer reviews and encouraging customers to do the same is a great way to do this. Brands also have to create relevant, valuable content. Knowing your target market and providing them beneficial content will generate buzz, produce social shares, and initiate social proof. This can only lead to social conversions.
Deliver Excellent Customer Service
Prior to social media, word-of-mouth, surveys, and direct contact were the ways to gain insight on customer satisfaction. More than 60% of consumers believe fast resolution to a problem is vital to good service. Brands need to start thinking that way too. Handling customer complaints or praises in a timely fashion shows other customers that you’re dedicated to keeping them satisfied. In doing so, you will boost your brand’s reputation!
Establish Brand Authority
Social media is one of the most powerful tools for building and fostering brand authority. How? It all comes down to trust.
People turn to search engines to discover things they want to learn more about. This is an opportunity to utilize your expertise in your field to drive users back to your website: by using the power of social media. Brand’s that have thousands of likes and followers on social media have more brand authority than those with hundreds. Not all social media platforms work for each brand, however. Businesses need to discover which platforms are right for their brand and build off of that.
Establishing brand authority encompasses all of the above goals. When you create brand recognition, practice social listening, create content that is high-quality and relevant, drive consumers back to your website, and use social media platforms as a form of customer service, you will start to build brand authority.
Stats: Marketing on Social Media
Being a business in the digital era means the old ways of using marketing are being replaced by the new digital way. With more people using the internet and social media platforms each year, it is imperative to understand just how crucial social media is for the success of a brand. Check out some stats below:
- 73% of consumers have been influenced by a brand’s social media presence when making a purchasing decision
- The average person browses social media for 2-3 hours a day
- Social videos generate 1200% more shares
- 9 out of 10 consumers prefer video from businesses
Social media marketing isn’t about spending the most money. It’s about getting your brand in front of consumers immediately. It’s creating buzz about your brand which in turn, will create conversions for your business. Social media has become the most influential virtual space. These online platforms give businesses the ability to reach a large number of people within seconds. Social media marketing isn’t just about conversions and sales however, it gives you instant access to build relationships with customers.
At SCB, we off a wide variety of business marketing and video production services. We work with clients to create high-quality content, video, photography, graphic design, and website development. Visit our website to learn more or to contact us directly.