The constant evolution of social media can make it hard to keep up with trends and best practices, but something that people don’t think of as often is etiquette. While etiquette seems like a straight-forward term, people can overlook what they’re posting or how they’re speaking to consumers.
Let’s start with what content marketing is. It’s creating and sharing unique online material such as blogs, videos, and social media posts, to spark interest in your products or services. It’s not just about promoting your brand: it’s about offering value to those viewing your content.
There’s a great deal of benefits in utilizing social media to promote your business, as more than half of the world now uses social media; that’s billions of people!
