Marketing is the art of creating genuine customer value. It isn’t just about sales and advertising: it’s about setting goals and achieving results. A marketing campaign promotes your products or services through various types of media such as digital, print, and television.
Let’s start with what content marketing is. It’s creating and sharing unique online material such as blogs, videos, and social media posts, to spark interest in your products or services. It’s not just about promoting your brand: it’s about offering value to those viewing your content.
There’s a great deal of benefits in utilizing social media to promote your business, as more than half of the world now uses social media; that’s billions of people!
Content marketing is a strategic marketing process that involves creating relevant, valuable, and consistent content that attracts the right audience to your brand. In today’s digital age, consumers expect high-quality, consistent content when browsing online and making purchasing decisions.
All content will decay over time. This includes website and social media content. When content is first published there is a spike in traffic and growth, but when the content stays the same for a long period of time it will hit a plateau phase before traffic and growth start to drop off. Therefore, refreshing your content is vital to your success. New, informative, and quality content will grow your traffic.
In the last decade technology has transformed greatly. As social media shifted to smartphones, what was once a blast from the past filled with pictures and memories, has now become a daily broadcast of our lives. AI has continued to learn and advance its capabilities, web-based software programs have become more desirable, and the ability to try on sunglasses from the comfort of your couch is now feasible.
During the COVID-19 lockdown, millions of people are stuck at home and looking for something to divert their attention. If you’re a small business owner, it could be your content…
With the COVID-19 pandemic causing chaos all around the world, small business owners are being forced to make some difficult decisions. Depending on your industry, you may have been forced…