Email marketing is one of the oldest forms of digital marketing, allowing you to contact your target audiences directly in their inbox. You can notify your audience of blog posts, specials, newsletters, and even send surveys for market research.
An important factor of email marketing is writing subject lines that stand out. Subject lines need to spark the interest of the person on the other end; otherwise, the email will never get opened. Another great way to increase your clickthrough rate (CTR) is by personalizing emails. If you have a list that contains hundreds of emails it may seem like a daunting task, but there is hope! Most applications today allow for custom fields.
Email marketing is one of the most effective and cost-effective advertising strategies today.