It is best practice to review your company’s advertising strategies periodically, especially if you are not seeing ideal results. The world of marketing is continuously changing and evolving, and there is no “standard” strategy that fits for all companies. Creating a marketing mix of ideas to find what works best for your company is the start of a great strategy. Let’s take look at some of the best online advertising strategies for 2021.
A website is one of the most essential parts of a company, as it allows companies to market online and establishes their credibility. A professional website that is optimized for user experience will also drastically decrease bounce rates, which Google uses against a company when determining who will rank in the search results. In many instances, a company’s website is the first impression they will make on a consumer. A well-designed website will engage visitors, resulting in users staying on the website longer, keeping them more engaged in a company. What makes a great website?
- Visually appealing (clean)
- Intuitive navigation
- Optimized for user experience
Search Engine Optimization (SEO)
When a site is SEO optimized it will improve in ways that will make it rank in the search results. This should be a primary goal for companies because 95% of all web traffic goes to the first page of the search results.
SEO involves incorporating many technical factors and is even beneficial for social media platforms. Some of those factors include keywords, heading tags and descriptions, readability, and URL authority. It is also important to remember to publish original content on your website.
Social Media Marketing
Social media platforms are a great way to advertise, as millions of consumers utilize these platforms daily, even for hours at a time. You can select your target audiences giving you the ability to target consumers who are likely to buy your product or service, maximizing your campaign efforts. It is also a very cost-effective option!
Email marketing is one of the oldest forms of digital marketing where you can directly contact your target audiences in their inbox. You can notify your audience of blog posts, specials, newsletters, and even send surveys for market research.
It is very important to write subject lines that get opened. Subject lines need to spark their interest, as many of us receive hundreds of emails a day. You can also personalize emails, increasing your clickthrough rate (CTR).
Email marketing is one of the most effective and cost-effective advertising strategies today.
Online Advertising Strategies from SCB
SCB is a full-service business marketing company that specializes in digital marketing, video production, graphic design, photography, brand development, and more!
When you work with us, we create a personalized, unique plan that fits your business. We take care of generating leads while you focus on your business.
Contact us today to speak with an expert about how SCB can take your business to the next level.