It is best practice to review your company’s advertising strategies periodically, especially if you are not seeing ideal results. The world of marketing is continuously changing and evolving, and there is no one-fits-all standard online advertising strategy. Creating a marketing mix of ideas to find what works best for your company is the start of a great strategy. Let’s take look at some of the best online advertising strategies for 2021.
A website is one of the most essential parts of a company, as it allows brand’s to market online and establish credibility. In many instances, a company’s website is the first impression a consumer makes about them. A well-designed website will engage visitors, resulting in more time spent on the site. A professional website that is optimized for user experience will also drastically decrease bounce rates, which Google uses against a company when determining rank in the search results. So what makes a great website?
- Visually appealing (clean)
- Intuitive navigation
- Optimized for user experience
Search Engine Optimization (SEO)
When a site is SEO optimized it will gain rank in the search results. This should be a primary goal for companies because 95% of all web traffic goes to the first page of the results.
SEO involves incorporating many technical factors such as keywords, heading tags and descriptions, readability, URL authority, and content. When it comes to content, you must remember to publish original content that’s up-to-date and relevant.
Social Media Marketing
Social media platforms are a great way to advertise because millions of people use these platforms daily, even hours at a time. You can select your target audience, giving you the ability to target consumers who are likely to buy your product or service. Having the ability to target an audience maximizes your campaign efforts, which should be your ultimate goal. Many people think social media marketing is expensive, but contrary to popular belief, it’s a remarkably cost-effective option.
Email marketing is one of the oldest forms of digital marketing, allowing you to contact your target audiences directly in their inbox. You can notify your audience of blog posts, specials, newsletters, and even send surveys for market research.
An important factor of email marketing is writing subject lines that stand out. Subject lines need to spark the interest of the person on the other end; otherwise, the email will never get opened. Another great way to increase your clickthrough rate (CTR) is by personalizing emails. If you have a list that contains hundreds of emails it may seem like a daunting task, but there is hope! Most applications today allow for custom fields.
Email marketing is one of the most effective and cost-effective advertising strategies today.
Online Advertising Strategies from SCB
SCB is a full-service business marketing company that specializes in digital marketing, video production, graphic design, photography, brand development, and more!
When you work with us, we create a personalized, unique plan that aligns with your goals. We take care of generating leads while you focus on your business. Contact us today to speak with an expert about how SCB can assist in your online advertising strategy!