The best digital marketing professionals know that creating engaging video content is the key to getting your name out there. Not only does video marketing help your viewers retain information better, it’s also a versatile way to put your brand in front of millions of potential customers for very little money. As a leading voice in corporate video production, Southern Crescent Broadcasting is here to tell you that video marketing is the perfect way for businesses of all sizes to establish a brand identity and reach potential customers without spending a lot of cash. Of course, once you have created your video content, where should you post it? Below are a few ideas from our experts on where to use your marketing videos.

Videos on Websites

Once you have a library of video marketing content, the first place you should post it is somewhere you may not have considered: your own website. Since you’ve already made an investment in website development, hosting, and maintenance, it just makes sense to post your video marketing content there as well. That way, anyone who finds your site will have the opportunity to view your videos. You’ll also have a video link you can share that will bring inbound leads to your site. Once potential customers are done watching your video, they will be more likely to visit other pages on your site, a user behavior that can boost your clout with all the most popular search engines. 

Video Sharing Platforms

What better place to share your video marketing content than video sharing platforms like YouTube and Vimeo? These sites already bring in millions of viewers and you can harness their power with a slick corporate video production. You see, every video sharing platform utilizes a powerful algorithm to suggest related videos to users; spend some time researching and you can find out the best way to tag your video content to get maximum views. The best part? It’s free to post on most video sharing platforms, so getting millions of eyeballs on your video marketing content won’t cost you a dime!

Social Media

A revolution in social media has fundamentally altered the way we approach video marketing forever. Sites like Facebook, Twitter, and Instagram have billions of active daily users, and if you’re not taking advantage of that, you’re missing out on a huge opportunity! Every business owner dreams of having a social media post go viral and creating engaging video content is your best chance of achieving that goal. Whether your video marketing content is informative, humorous, or just unique, a certain portion of social media users are sure to respond by reacting, sharing, and subscribing. You can’t buy publicity like that!