All content, including that on websites and in social media, degrades over time. When content is originally released, traffic and growth surge, but when the content remains unchanged for a…

Have you ever been googling a service or product and can’t seem to find what you’re looking for? There’s one business that offers what you’re looking for but they’re out…

Have you ever seen those posts about companies trying to hire a graphic designer? Sometimes it’ll look like a child wrote out the words or colored the photos. Maybe you’ve…

Making a content calendar is the next stage in developing social media for small businesses. The content should be planned and written in advance, ideally 2-4 weeks beforehand. Having a…

Not every marketing strategy will perfectly suit your social media platforms. It takes some trial and error to get your social media approach just right. It's crucial to track metrics…

Consumer behavior is influenced by video outside of landing sites, advertisements, and articles. Every marketing channel, including social media and email, can use it. For some reason, 53% of companies…

When you provide information that is pertinent to people' searches, you can help them locate your brand on social media by using hashtags. But not every hashtag yields the same…

A crucial strategy for expanding the audience of your material past your current followers is social media advertising. When you purchase an advertisement, your content will show up as "sponsored"…

The first step to successfully managing social media for small businesses is to set goals. Be clear about the results you intend to attain and the time limit you need…