A crucial strategy for expanding the audience of your material past your current followers is social media advertising. When you purchase an advertisement, your content will show up as “sponsored” or “promoted” right in the feeds of the target audience you’ve chosen.

However, before you begin spending money on advertisements, set up a budget that specifies exactly how much you can spend over a specified period of time and what specific content you’ll promote. For instance, you might set aside 25% of your budget to promote new products and another 25% to re-engage old clientele.

Businesses typically allocate 12% of their marketing budget to social media. Their spending is mostly focused on expanding brand recognition and attracting new clients. If you don’t have a huge budget, don’t worry. Even $200 a month can make a big difference. Due to two factors, social media ads are a relatively inexpensive approach to market your company.

They’re extremely targeted: For a higher return on investment, you can focus on a narrower demographic and set of interests rather than trying to attract a broad audience.

They operate on a cost-per-click basis: Only when someone interacts with your ad will you be charged.