Your ability to concentrate your energy where it counts most will be aided by limiting the social media sites you utilize. Consider where your potential customers actually spend their time because you don’t want to overextend yourself as a small business owner.

For instance, the majority of LinkedIn’s social network members are business-minded professionals, many of whom have a college degree. This would work well for a business-to-business (B2B) brand, such as a cleaning service, but maybe not for a teen clothing line. Instagram or Tiktok, which is ideal for attracting Gen Z and young millennials, is where that fashion business may fit.

Do some research to build social media accounts on the platforms that will maximize your efforts. Each social media network has a distinct audience.