Not every marketing strategy will perfectly suit your social media platforms. It takes some trial and error to get your social media approach just right. It’s crucial to track metrics as you experiment with new social media marketing strategies for small businesses. Metrics give you concrete information on the effectiveness of your campaigns and the achievement of your marketing objectives, letting you decide whether to stick with your current course of action or start again.

Don’t limit yourself to vanity metrics just. Numbers like the total number of followers and the total number of likes on posts are merely surface-level indicators of performance. Pay attention to measures like:

Rate of engagement
Rates of click-through
Rate of conversion
Follower expansion rate