Making a content calendar is the next stage in developing social media for small businesses. The content should be planned and written in advance, ideally 2-4 weeks beforehand. Having a scheduled content calendar allows you to work ahead and prevents the last-minute rush to publish fresh items. You can always add material later depending on current events or last-minute ideas.

When brainstorming, review your social media strategy to ensure that your ideas are in accordance with your goals. Create particular post ideas for each week you intend to post while keeping in mind your three to five primary topics. Once you have a plan in place, you can begin creating captions, creating or acquiring graphics, and choosing which hashtags to use.

Consider adopting a social media management platform like Buffer, Hootsuite, or Later to help you speed up the publishing process. Publishing can be a reasonably simple procedure because of these technologies’ automation features. Simply submit your material directly into the tool as you’re writing it, then schedule it to go live at a certain time and date.

You may use many of these apps to manage and post on many social media platforms, including Facebook, Twitter, Pinterest, and LinkedIn, all from one location. Many of these applications also offer free basic plans. You might also think about contracting out this task to a qualified social media marketer if you’d like to save time and money. The monthly price ranges from $500 to several thousand dollars.