It is best practice to review your company’s advertising strategies periodically, especially if you are not seeing ideal results. The world of marketing is continuously changing and evolving, and there is no “standard” strategy that fits for all companies. Creating a marketing mix of ideas to find what works best for your company is the start of a great strategy. Let’s take look at some of the best online advertising strategies for 2021.
With a myriad of social media channels, it’s important to understand that surviving and staying relevant in today’s market is nearly impossible without maintaining a constant presence on all mediums, including digital and print.
Content marketing is a strategic marketing process that involves creating relevant, valuable, and consistent content that attracts the right audience to your brand. In today’s digital age, consumers expect high-quality, consistent content when browsing online and making purchasing decisions.
More than 85% of all internet users in the US watch online videos monthly, and over 54% of consumers want to see more video content from a brand or business they support.
All content will decay over time. This includes website and social media content. When content is first published there is a spike in traffic and growth, but when the content stays the same for a long period of time it will hit a plateau phase before traffic and growth start to drop off. Therefore, refreshing your content is vital to your success. New, informative, and quality content will grow your traffic.
In the last decade technology has transformed greatly. As social media shifted to smartphones, what was once a blast from the past filled with pictures and memories, has now become a daily broadcast of our lives. AI has continued to learn and advance its capabilities, web-based software programs have become more desirable, and the ability to try on sunglasses from the comfort of your couch is now feasible.
During the COVID-19 lockdown, millions of people are stuck at home and looking for something to divert their attention. If you’re a small business owner, it could be your content…
All the best digital marketing professionals know that creating engaging video content is the key to getting your name out there. Not only does video marketing help your viewers retain information better, it’s also a versatile way to put your brand in front of millions of potential customers for very little money.
With the COVID-19 pandemic causing chaos all around the world, small business owners are being forced to make some difficult decisions. Depending on your industry, you may have been forced…
Whether you’re trying to market a product, a service, or you’re just trying to improve your brand recognition, you won’t be able to accomplish your goals without video marketing. In…