When you provide information that is pertinent to people’ searches, you can help them locate your brand on social media by using hashtags. But not every hashtag yields the same outcomes.

Although receiving more searches, general hashtags (like #cars and #plumbing) are so often used that your content may end up being hidden. Use specific hashtags (such as #productphotography or #txrealestate) to draw attention from smaller audiences who are interested in your offerings.

It’s best to mix general and specialized hashtags. Try out several combinations until you find the ideal balance.