The first step to successfully managing social media for small businesses is to set goals. Be clear about the results you intend to attain and the time limit you need to do so. Your objectives should be attainable and practical so that you can match your strategy, content, and spending to your requirements.

For instance, your social media marketing objective can be to double link clicks if you want to enhance website traffic. You may also aim to boost your return on investment to $8 for every dollar spent on social media marketing if you want to boost sales.