“It’s not about knowing the gimmicks and photo tricks. If you haven’t got the eye, no program will give it to you.” This statement was made by American Graphic Designer, David Carson.
David Carson is an innovative graphic designer who has worked with companies such as Pepsi Cola, Ray Ban, Nike, Microsoft, Warner Brothers, and Mercedes-Benz. To other graphic-design professionals, his work is seen as visionary and inspirational, making him one of the most relevant graphic designers in the world.
What is Graphic Design?
According to the American Institute of Graphic Arts, graphic design is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” Graphic design communicates ideas or messages in a visual way and involves critical problem-solving through the use of imagery. It’s not just a simple eye-catching graphic. Graphic design elements include color, shape, texture, form, space, size, and more. Every line, pattern, color, and layout of a graphic contributes to an audience forming feelings or emotions.
Whether you’re running a small business or a large one, you need to stand out from your competition. Your unique design is what differentiates your business from others. Graphic design, from your logo to website design and marketing materials, is the way to do just that. There are many benefits of graphic design for businesses and when done effectively, these graphics will communicate your brand visually.
Benefits of Graphic Design
Communicates Your Brand
Graphic design plays an essential role in communicating the message of your product or service. The goal isn’t just about profit: it’s also about establishing a reputable position in the market. You are building your brand’s visual identity, boosting brand awareness and recognition.
By nature, people are emotional, and most are visually driven. When you visit a website, perhaps one of the first things you notice is how it looks visually. 75% of consumers judge a business by their website, with 38% not returning to a site if they find it to be unattractive. After all, 90% of the information processed by the brain is visual, with 80% of people retaining what they see, versus 20% from what they read.
Saves Money & Time
Bad graphic design will cost your business quite a bit of money in the long run. You have 7 seconds to capture someone’s attention, and a poorly designed flyer for example, will make the reader give up before getting through the entire advertisement. It is imperative to have an eye-catching, non-cluttered graphic that easily conveys your message.
Enhances User Experience
Our lives are very busy, and people do not always have the patience or time to read through large blocks of content. Graphic design turns those large blocks of content into spectacular graphics or images, while keeping the message the same. 88% of consumers are less likely to return to a website if they have a bad experience.
Pixelated or sloppy advertising displays negative feelings to consumers about a business. If a business specializes in graphic design for example, yet their website is disjointed, images are blurry, content is all over the place, and the fonts used are hard to read or outdated, how seriously would you view them as a professional company who could take your business to the next level? Consumers have to trust in brands. Their purchasing decisions depend on that.
Keeps Your Brand Memorable
Have you ever thought about an ad or a website you ran across, but can’t seem to remember it? We often remember some element visually, which is what we base our experiences and memories off of. If you have a better design than your competitors, chances are high that consumers will choose your product or service.
The key to keeping your brand alive for a long time depends on many factors, including your brand’s design. Effective graphic design attracts more consumers to your social media platforms and website. It also gives you a competitive edge, driving marketing results such as conversions. At SCB, our team of professional marketing experts design graphics that communicate your brand’s identity, while building trust and motivating consumers to take action. Visit our website to see what we can do for you!